Sears MasterCard cardholders can now earn points in the places they shop frequently like gas stations, restaurants, grocery stores, Sears and Kmart. And then they can turn those points into value when making in store or online for purchases. Shop Your Way Brands needed a new visual identity and omni-channel communications for this new Shop Your Way/Citi program. The objectives being the acquisition of new members and to build awareness and consideration for the new card and it's benefits, as well as to communicate the intrinsic value of Shop Your Way Points and membership.
Credit Card
Logo_Identity
Digital_Online
Digital_Email
Print_collateral
Print_Store Signing
Digital_Signing
