Experience
Fresenius Medical Care – Schaumburg, IL 2024 – Present
Executive Creative Director
In-house agency lead – oversees and directs the creative studio teams, guides the conceptual development and sets the creative strategy across the Global FME enterprise. Responsible for the development of all global brand, promotional and corporate communications across all media channels and touchpoints.
Executive Creative Director
In-house agency lead – oversees and directs the creative studio teams, guides the conceptual development and sets the creative strategy across the Global FME enterprise. Responsible for the development of all global brand, promotional and corporate communications across all media channels and touchpoints.
Baxter International – Deerfield, IL 2021 – 2024
Director, Creative and Design
In-house creative and operations leader, supporting $6B in business across medical products and therapies division.
Oversaw development, execution and production of omni-channel marketing communications, campaigns, programs, advertising, videos, social media, on-line, product and brand launches, meeting and events, conventions and trade shows. Oversaw Baxter master brand integrity and consistency across UCAN region.
Director, Creative and Design
In-house creative and operations leader, supporting $6B in business across medical products and therapies division.
Oversaw development, execution and production of omni-channel marketing communications, campaigns, programs, advertising, videos, social media, on-line, product and brand launches, meeting and events, conventions and trade shows. Oversaw Baxter master brand integrity and consistency across UCAN region.
• Built internal creative agency, including implementing all processes and systems infrastructure, and talent staffing. Agency capabilities range from brand and campaign positioning and development to creative services, project management, account management, planning and production services.
• Provided creative vision and strategy and led all internal agency presentations to business partners and key stakeholders.
• Implemented creative development work-streams, including project intake, evaluation, briefing, scheduling, resource utilization and assignments, creative reviews, client pitches and production calendar.
• Creative Services saved $2M+ in external spend and completed 500+ projects across 12 business units in 2023.
• Directly contributed to over $2B in 2023 for medical products and therapies product launches and campaigns in 2023.
• Negotiated external resource, agency and vendor contracts and SOW, and led all departmental purchases, ensuring uninterrupted agency operations, increased workflows and highest quality creative output.
3D Exhibits – Schaumburg, IL 2019 – 2020
Chief Creative Officer
Provided organizational creative vision, strategy, and innovation across exhibit, trade show and experiential space. Translated clients’ business strategies and objectives into conceptual platforms, physical structures, architectural installations, and immersive, dynamic experiences.
Chief Creative Officer
Provided organizational creative vision, strategy, and innovation across exhibit, trade show and experiential space. Translated clients’ business strategies and objectives into conceptual platforms, physical structures, architectural installations, and immersive, dynamic experiences.
• Drove briefing, concepting, ideation, graphic design and exhibit development, RFP process and pitching, ensuring work was presented within budget and on time.
• Converted to in-house design model, reducing external design spend 95% and driving YOY cost savings of $850K.
• Recruited and directed internal design team to support 30 account executives and 500 clients nationally.
• Exceeded 2018 revenue by generating over $112M in revenue in 2019.
AbbVie – Waukegan, IL 2018 – 2019
Creative Director
Led internal agency for $34B global, research-based, bio-pharmaceutical company. Provided creative direction and strategic solutions across brand, executive and commercial R&D verticals, and functional support areas. Oversaw vendor management and end-to-end execution.
• Developed campaigns, programs, and content to support business communication plan strategies, product launches and disease state awareness initiatives. Deliverables included: identities, videos, event themes, storyboards, digital and social media content.
Creative Director
Led internal agency for $34B global, research-based, bio-pharmaceutical company. Provided creative direction and strategic solutions across brand, executive and commercial R&D verticals, and functional support areas. Oversaw vendor management and end-to-end execution.
• Developed campaigns, programs, and content to support business communication plan strategies, product launches and disease state awareness initiatives. Deliverables included: identities, videos, event themes, storyboards, digital and social media content.
• Exceeded AbbVie internal agency billing benchmark by generating $15M+ in agency revenue in 2018.
• Developed programs and communications for 30K employees in 170 countries, while marketing medicines and therapies for complex diseases worldwide.
• Implemented planning process with account teams to identify business objectives and develop marketing communication plans and advertising media.
Sears Holdings Corp. – Hoffman Estates, IL 2007 – 2018
Creative Director
Drove brand positioning and visual identity and created breakthrough communications that engaged consumers at every touchpoint with Sears’ products, services, and brands (Kenmore, Craftsman & Die Hard). Oversaw all brand and promotional advertising, marketing communications, campaigns, programs and digital content development across an omni-channel retail environment. Managed in-house creative team and external agencies of record.
Creative Director
Drove brand positioning and visual identity and created breakthrough communications that engaged consumers at every touchpoint with Sears’ products, services, and brands (Kenmore, Craftsman & Die Hard). Oversaw all brand and promotional advertising, marketing communications, campaigns, programs and digital content development across an omni-channel retail environment. Managed in-house creative team and external agencies of record.
• Transformed advertising model from traditional mass media to digital, to a cost-effective, nimble “Always-On” campaign content strategy across all digital and social media channels.
• Designed iconic Sears logo during 2016 rebranding to target predominantly female audience.
• Developed and implemented all Sear’s brand strategic positioning, visual identity and advertising guidelines, photography and video standards, seasonal and promotional style guides.
• Implemented best-in-class campaign integration process, ensuring accuracy and integrity of all brand content and providing seamless omni-channel customer experience across all touchpoints.
• Executed $200M annual marketing operating plan and managed $15M budget.
• Streamlined weekly print advertising program: $1.2B distribution, $904M sales, $154M margin, $2.01 ROI in 2017.
The Bridge – Cleveland, OH 2002 – 2007
Director, Creative and Design
Head of creative and strategy at design-based advertising agency specializing in branding, corporate identity, visual identity, content development, and multi-channel programs and campaigns. Deliverables included; logos, identity systems, on-line, digital, interactive, print, video, and trade show materials.
Director, Creative and Design
Head of creative and strategy at design-based advertising agency specializing in branding, corporate identity, visual identity, content development, and multi-channel programs and campaigns. Deliverables included; logos, identity systems, on-line, digital, interactive, print, video, and trade show materials.
• Drove the overall project creative strategy and vision from creative brief to concept through execution.
• Responsible for managing account and client services, while also overseeing all project management, new business development and agency operations.
• Established a client list of over 20 national and global accounts. Clients included: Walmart, Moen, Gap Inc., Sherwin-Williams, Boise Cascade, IMG World Wide, TCF Bank and Ferro Corp.
• Expanded agency capabilities by implementing Base10 content management system for client website development, hosting and publishing, and digital marketing campaign management.
• Negotiated all external vendor services contracts to ensure quality control, timely production and delivery of all outsourced deliverables.
The Sherwin-Williams Company – Cleveland, OH 1994 – 2002
Creative Services Manager
Responsible for the creative development and implementation of marketing and brand merchandising strategies, communications and collateral. Oversight spanned across corporate, retail, contractor, and dealer distribution channels,
as well as national accounts for the Consumer Brands Division.
Creative Services Manager
Responsible for the creative development and implementation of marketing and brand merchandising strategies, communications and collateral. Oversight spanned across corporate, retail, contractor, and dealer distribution channels,
as well as national accounts for the Consumer Brands Division.
• Built in-house creative agency as part of a consolidation exercise to reduce external agency spend services included: video, illustration, online, email, collateral, DM, color cards, POP/POS, print, packaging and in-store.
• Developed brand identities, guidelines, photography and video standards across the portfolio of accounts, brands and
private labels. Brands included: Ace Hardware, Dutch Boy, Do-It-Best, Thompson’s, K-Mart, Meijer, Sears, Cuprinol, Disney, Martin Senour, Minwax, Martha Stewart, Pratt & Lambert, Ralph Lauren, Wal-Mart and Krylon.
private labels. Brands included: Ace Hardware, Dutch Boy, Do-It-Best, Thompson’s, K-Mart, Meijer, Sears, Cuprinol, Disney, Martin Senour, Minwax, Martha Stewart, Pratt & Lambert, Ralph Lauren, Wal-Mart and Krylon.
• Designed logos and brand identities for: Dutch Boy Dimensions, Ralph Lauren Paint, Sears Easy Living, Pratt & Lambert Ovations, Thompson’s Paints and Walmart Colorplace.
Education
Bachelor of Fine Arts –Graphic Design
The University of Arizona
Tucson, AZ
Bachelor of Fine Arts –Graphic Design
The University of Arizona
Tucson, AZ
Certification
- Google- Fundamentals of Digital Marketing
- DMA- Digital Marketing Professional
- Six Sigma Yellow Belt
- Big Picture Marketing Training
- Google- Fundamentals of Digital Marketing
- DMA- Digital Marketing Professional
- Six Sigma Yellow Belt
- Big Picture Marketing Training
Software
- Adobe Creative Suite
- Adobe WorkFront
- Drupal
- Microsoft Office
- SquareSpace
- Veeva Promomats
- Wrike
- Adobe Creative Suite
- Adobe WorkFront
- Drupal
- Microsoft Office
- SquareSpace
- Veeva Promomats
- Wrike