SERVinity is the new program for the combined Baxter and Hillrom service offering for capital equipment. Baxter Creative Services (BCS) was tasked with developing updated brand positioning, messaging and a visual identity. Our assignment was to create awareness for the expanded SERVinity service program, highlighting the service capabilities and value for the customer.
The mission of SERVinity is to provide service excellence to ultimately minimize disruption in patient care. They offer reliable and convenient device maintenance that results in increased device uptime, improved protection for patients, and improved workflow efficiencies.
With a messaging focus on efficiency, safety and value, our creative platform is centered on performance — operational, staff, financial, procedural, and equipment. With this foundation in place, we developed the tagline: Bringing Performance to Life.
The brand launch includes digital, trade show, and targeted marketing to raise awareness of the unified and expanded service offerings that enable customers to get the most out of their Baxter products.
With a messaging focus on efficiency, safety and value, our creative platform is centered on performance — operational, staff, financial, procedural, and equipment. With this foundation in place, we developed the tagline: Bringing Performance to Life.
The brand launch includes digital, trade show, and targeted marketing to raise awareness of the unified and expanded service offerings that enable customers to get the most out of their Baxter products.
Messaging Framework
Creative Platform
Campaign_Manifesto
Bringing Performance to Life
When it comes to saving and sustaining lives, performance is critical. Care teams must
be able to perform safely and effectively with equipment that works. We deliver proactive
support for healthcare technology that results in minimized disruptions, improved protection for patients, and a better return on your investment. Empowered with confidence in reliable equipment, customers can focus on what’s most important —
caring for patients.
be able to perform safely and effectively with equipment that works. We deliver proactive
support for healthcare technology that results in minimized disruptions, improved protection for patients, and a better return on your investment. Empowered with confidence in reliable equipment, customers can focus on what’s most important —
caring for patients.
Brand Identity_AdLob
Identity_Logo
Typography
Color Palette
Photography
Social Content
Video Storyboard
Print_Brochure
Digital_Email
