The assignment was to create a brand awareness campaign that both promotes the launch of the new Precision for Medicine branding and reinforce their strength in labs, clinical trials, and data capabilities. As the media strategy was primarily display/banner focused, the concept needed to be dynamic and disruptive to break through the competitive clutter; and given the pharma industry trade publication's busy online presences, motion needed to be a critical consideration.
Convergence
What sets us apart is the way we integrate clinical trial execution with deep scientific knowledge, laboratory expertise, and advanced data sciences. This is Precision Convergence: maximizing insights into patient biology and accelerating the pace of scientific discovery and approval.
What sets us apart is the way we integrate clinical trial execution with deep scientific knowledge, laboratory expertise, and advanced data sciences. This is Precision Convergence: maximizing insights into patient biology and accelerating the pace of scientific discovery and approval.
Identity_Logo
Campaign Hero Image
Campaign Video
Digital_Display Banners_Static
Digital_Display Banners_Motion
