Through simple, compelling language, strong imagery and clean, modern design, our updated identity system ties all the Kenmore product offerings together. It clearly communicates how the Kenmore brand delivers superior performance, reliability and ease of use to give customers the freedom to do fewer chores and get on to more living.
From big to small, life is full of challenges. Whether it’s tackling a dozen cupcakes for the bake sale or cleaning the entire soccer team’s jerseys by morning, life can push you and your appliances to the limits. We know if we can handle even the biggest messes and largest loads, then we can keep you focused on all of the things you love. Cookies don’t scare us, neither does dirt. So the next time life tosses you a curve ball, don’t worry- we can take it. We’ll show you what we’re made of and get you back to doing, because only Kenmore brings you trusted performance.
Agency: Havas Worldwide Chicago
From big to small, life is full of challenges. Whether it’s tackling a dozen cupcakes for the bake sale or cleaning the entire soccer team’s jerseys by morning, life can push you and your appliances to the limits. We know if we can handle even the biggest messes and largest loads, then we can keep you focused on all of the things you love. Cookies don’t scare us, neither does dirt. So the next time life tosses you a curve ball, don’t worry- we can take it. We’ll show you what we’re made of and get you back to doing, because only Kenmore brings you trusted performance.
Agency: Havas Worldwide Chicago
Identity_Logo
TV Advertising
TV, 00:30 GM, "Everyday Performance"
TV, 00:30 GM, "Refrigeration Performance"
TV, 02:00 GM, "The Badge"
TV, 02:00 GM, "The Name"
TV, 00:30 GM, "Dishwasher Performance"
TV, 00:30, GM "Tis The Season
TV, 00:30 GM, "Dishwasher Performance 1"
TV, 00:30 GM, "Dishwasher Performance 2"
Digital_Online
Print_Consumer Literature
Print_Store Signing
Campaign Photography
