Award-winning Creative Director having worked on some of the world’s most recognized brands. Specializing in strategic brand building through omni-channel campaigns, programs, marketing communications and experiences that drive customer engagement, build brand loyalty and generate revenue.
Well-versed in leveraging data, insights, and logic to create pragmatic solutions for complex business challenges. Dynamic and adaptable leader – skilled in building and managing accomplished and collaborative creative teams. Extensive B2B and B2C marketing experience delivering successful business results in both corporate and agency environments, while demonstrating exceptional critical thinking and communication skills.
Competencies & Skills
• Brand Positioning, Strategy & Identity
• Concept, Ideation & Brand Storytelling
• Campaign & Content Development
• TV, Video, Print, Digital, CPG & 3D Space
• Concept, Ideation & Brand Storytelling
• Campaign & Content Development
• TV, Video, Print, Digital, CPG & 3D Space
• D2C & B2B Omni-Channel Marketing
• Leadership, Management & Critical Thinking
• Agency Building, Management & Operations
• Team/ Relationship Building & Mentoring
• Leadership, Management & Critical Thinking
• Agency Building, Management & Operations
• Team/ Relationship Building & Mentoring
Accomplishments
• Led Baxter’s in-house Creative Services team to exceed all key performance benchmarks in 2023: $2M+ in cost savings and 500+ completed projects across 12 business units and corporate functions.
• Converted 3D Exhibits to an in-house design model, reducing external design spend by 95% and driving cost savings of $850K (YOY 2019). Built and directed the internal design team to support over 30 account executives and 500 clients nationally.
• Exceeded AbbVie internal agency billing benchmark by generating $15M+ in agency revenue
in 2018.
in 2018.
• Transformed Sears advertising model from traditional mass media to a digital, cost-effective “Always-On” campaign content strategy across all digital and social media channels. Executed the $200M+ annual marketing operating plan and managed a $15M+ budget.
• As chief brand steward, designed the iconic Sears logo, oversaw the Sear’s master and sub-brands strategic positioning, visual and advertising guidelines, and development.
• Guided award winning “Seriously Sears” campaign, recognized by Web Marketing Association for outstanding achievement in Internet advertising for Best Retail Online Campaign and Webby Award for Best Advertising & Media Digital Campaign of 2017. The campaign generated $223M+ total revenue.
• Founded Bridge Communications and built a client list of over 20 national and global accounts. Clients included: Walmart, Moen, Gap Inc., Sherwin-Williams, Dover Corporation, Boise Cascade, TCF Bank IMG World Wide and Ferro Corporation.
• Brand and creative lead for iconic national and global brands: Land’s End, Dutch Boy, Disney,
Pratt & Lambert, Krylon, Ralph Lauren, Martin Senour, Sears, Die Hard, Martha Stewart, Kenmore, Craftsman, Dutch Boy, The Sherwin-Williams Company, Gap Inc.
Pratt & Lambert, Krylon, Ralph Lauren, Martin Senour, Sears, Die Hard, Martha Stewart, Kenmore, Craftsman, Dutch Boy, The Sherwin-Williams Company, Gap Inc.