Founded in 1907, Dutch Boy® is an industry leader in delivering innovative and high-quality products and packaging solutions, and is one of the most recognizable global brands in the market over 100 years later. The legacy lives on with Dutch Boy Dimensions. Dutch Boy® Dimensions is very much a heritage brand, with trust and quality at it's core. This heritage and trust has been brought to life with energy and empowerment, inspiring DIY-ers and paint enthusiasts for generations to come.
The Dutch Boy® Dimensions brand identity was developed through the lens of the core Dutch Boy® brand tenants to reflect quality, durability, and a distinctive brand attitude supported by an exclusive palette of over 200 designer colors. This visual style was then integrated across all product packaging, marketing communications and customer touch points.
The Dutch Boy® Dimensions brand identity was developed through the lens of the core Dutch Boy® brand tenants to reflect quality, durability, and a distinctive brand attitude supported by an exclusive palette of over 200 designer colors. This visual style was then integrated across all product packaging, marketing communications and customer touch points.
Identity_Logo
Print_Packaging
Print_Color Cards
Print_Collateral
