For the do-it yourself paint consumer, the Thompson's® brand of exterior house paint is the brand to choose for maximum durability and moisture protection. The Thompson's brand is uniquely identified with "moisture protection" and is guaranteed to provide moisture protection for a "lifetime". Additional product attributes include the most desired paint characteristics: one coat coverage, non-cracking, chipping, peeling, mildew resistant coating, easy application and soap & water clean up.
The Thompson's® House Paints brand identity, packaging and collateral was developed by leveraging the equity of the Thompson's® brand value proposition and the target customers continued interest in dependability and moisture protection through technology. This visual style was then integrated across all product packaging, marketing communications and customer touch points.
The Thompson's® House Paints brand identity, packaging and collateral was developed by leveraging the equity of the Thompson's® brand value proposition and the target customers continued interest in dependability and moisture protection through technology. This visual style was then integrated across all product packaging, marketing communications and customer touch points.
Identity_Logo
Product Photography
Print_Packaging
Print_Collateral
