Develop a breakthrough seasonal campaign to drive consideration for Sears as a shopping destination for the Holiday season. This campaign was designed to drive traffic, frequency, basket size and sales in- store and on-line, and to increase brand engagement in social, mobile and digital space.
It’s not how much is under the tree. It’s what’s under the tree. And how much. Thus the Christmas Wish List was born – to be great, but also to be long. Well, this Christmas you’re gonna need a bigger car. Because this Christmas, Sears is making “more” the shining star atop their tree. More ways to give, more ways to get. And with so many gifts available at Sears, you’ll really understand why Santa uses a sleigh because you’ll need your own. Bring the sleigh curbside for pick-up. Shopping carts and car trunks might carry you through with other retailers, but with Sears you better… Bring the Sleigh.
It’s not how much is under the tree. It’s what’s under the tree. And how much. Thus the Christmas Wish List was born – to be great, but also to be long. Well, this Christmas you’re gonna need a bigger car. Because this Christmas, Sears is making “more” the shining star atop their tree. More ways to give, more ways to get. And with so many gifts available at Sears, you’ll really understand why Santa uses a sleigh because you’ll need your own. Bring the sleigh curbside for pick-up. Shopping carts and car trunks might carry you through with other retailers, but with Sears you better… Bring the Sleigh.
Identity_Logo
Photography_Campaign Hero Image
TV Advertising
TV 00:15 GM "Big Sleigh"
TV 00:15 HM "Big Sleigh"
Digital_Online
Digital_Social
Digital_Email
Print_Circular
Print_Store Signing
BLACK FRIDAY
An independent, breakthrough styleguide is necessary for retailers during Black Friday given the competitive landscape and promotional urgency strategy. The Black Friday styleguide needs to be a brief departure from the evergreen holiday campaign, yet feel visually connected to the overall holiday season.
An independent, breakthrough styleguide is necessary for retailers during Black Friday given the competitive landscape and promotional urgency strategy. The Black Friday styleguide needs to be a brief departure from the evergreen holiday campaign, yet feel visually connected to the overall holiday season.
Logo_Styleguide
TV Advertising
TV 00:15 GM "Switch"
TV 00:15 GM "Switch"
Digital_Online
Digital_Email
Print_Circular
CYBER MONDAY
An independent, breakthrough styleguide is necessary for retailers during Cyber Monday given the competitive landscape and shift in strategy to drive online. The Cyber Monday styleguide needs to be a brief departure from the evergreen holiday campaign, yet feel visually connected to the overall holiday season.
An independent, breakthrough styleguide is necessary for retailers during Cyber Monday given the competitive landscape and shift in strategy to drive online. The Cyber Monday styleguide needs to be a brief departure from the evergreen holiday campaign, yet feel visually connected to the overall holiday season.
Logo_Styleguide
Digital_Online
Digital_Mobile
Digital_Email
Digital_Social
Print_Circular
Awards
2016 Web Marketing Association
Internet Advertising Competition- outstanding achievement in internet advertising
Best retail online video: “Bring the Sleigh” 00:15 promotional digital video
Client: Sears
Agency: Havas Worldwide Chicago
Internet Advertising Competition- outstanding achievement in internet advertising
Best retail online video: “Bring the Sleigh” 00:15 promotional digital video
Client: Sears
Agency: Havas Worldwide Chicago
