Objective: our objective is to bring the Hitachi Healthcare brand to life in an immersive physical space and experience.
Brand lens: Hitachi corporate statement, "Inspire the Next" expresses Hitachi's determination to breathe new life into the next era. With its social innovation businesses, Hitachi strives to become the "Best Solutions Partner" and help create a comfortable and abundant society. Deriving its business strategy from its vision, Hitachi combines passion and expertise to succeed even in the most challenging circumstances.
Challenge: what should the Hitachi Health experience look and feel like?
Solution: it should reflect a future vision of science and 'Inspire the Next' level and era of AI-driven healthcare.
Message Hierarchy
Space Planning and Flow
Inspiration
Floorplan
Exhibit Space
