Create and produce breakthrough general and hispanic market brand and promotional TV advertising. Sears brand advertising emphasizes a strategic pillar, point of differentiation or core tenant to build awareness and consideration and make an emotional connection with the customer. Sears promotional advertising drives urgency around key drive times, seasons and events thru promotional mark downs and value messaging. Spots are in standard 00:15, 00:30 and 01:00 formats.
TV 00:15 GM, "Cardio", Havas Worldwide
TV 00:15 GM, "Gear", Havas Worldwide
TV 00:30 GM, Craftsman "Bonding", Havas Worldwide
TV 00:30 GM, Craftsman "Growing Up", Havas Worldwide
TV 00:30 GM, "Elf Tested. Santa Approved", Havas Worldwide
TV 00:30 HM, "Elf Tested. Santa Approved", Havas Worldwide
TV 00:30 GM, "Wrap", Havas Worldwide
TV 00:30 HM, "Wrap", Havas Worldwide
TV 01:00 GM, "Two Worlds", McGarry Bowen
TV 01:00 GM, "Apparel Anthem", McGarry Bowen
TV 00:30 GM, "Photo Op", McGarry Bowen
TV 00:30 GM, "To Do List", McGarry Bowen
TV 00:15 GM, "Night Out", McGarry Bowen
TV 00:30 GM, "Beach", McGarry Bowen
TV 00:30 GM, "Airport", McGarry Bowen
TV 00:15 GM, "Man of Steel", McGarry Bowen
TV 00:30 GM, Shop Your Way Brands, "Cushions", McGarry Bowen
TV 00:30 GM, Shop Your Way Brands, "Folding", McGarry Bowen
TV 00:30 GM, Shop Your Way Brands, "Doggtastrophe", McGarry Bowen
TV 00:15 GM, "One Day Sale", McGarry Bowen
TV 00:30 GM, "Every Tool to Get It Done", Y&R
