Digital Campaign

SERIOUSLY SEARS

The Sears Seriously "instacontent" campaign was created to provide Sears with an “always on” digital and social content approach across all digital and social media channels. Content included programmatic videos, display banners, social stills, stop motion videos, animation, GIFs and cinemagraphs. We created hard-hitting branded content that showcased Sears’ breadth of products and services in a humorous and engaging manner.

Agency: Havas Worldwide Chicago

Programmatic Video

"Selfie", 00:15 GM

"Nice Boots", 00:15 GM

"Dancing Jeans", 00:15 GM

"Grill", 00:15 GM

"Tractor", 00:15 GM

"Ugly Baby", 00:15 GM

"Lost", 00:15 GM

"Outlast", 00:15 GM

"Pumpkin - Saw", 00:15 GM

"Pumpkin - Drill", 00:15 GM

"Juggling Girl", 00:15 HM

"Juggling Boy", 00:15 HM

"Juggling Teen, 00:15 GM

"Trampoline", 00:15 GM

"Hot Wheels", 00:15 GM

"Father's Day Medley", 00:15 GM

"Wrench Head, 00:15 GM

"Sleepwalker", 00:15 GM

"Wrestler", 00:15 GM

"Werewolf", 00:15 GM

"Vacuum", 00:15 GM

Campaign Social Content

CAMPAIGN RESULTS

The 2016 campaign generated $223 million dollars in total revenue, and surpassed category benchmarks for visit rate by 295% and return-on-ad-spend by 83%, year-over-year, while generating over 15 million site visits, over 274 million completed views, 304,000 online orders, and over 435 million impressions.

AWARDS

2016 Webby Awards
Advertising & media, digital campaign
“Seriously Sears” :15 programmatic digital video
Client: Sears
Agency: Havas Worldwide Chicago

2016 Web Marketing Association
Internet Advertising Competition- outstanding achievement in internet advertising
Best retail online campaign: “Seriously Sears” :15 programmatic digital video
Client: Sears
Agency: Havas Worldwide Chicago

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