Visual identity, communications and exhibit graphics for the ASHP 2023 Midyear convention based on the “Imagine” event theme. Deliverables are primarily digital given updated Baxter exhibit format.
Imagine a modern pharmacy where you can maximize innovative pharmaceuticals, clinical nutrition, and infusion pump technologies to seamlessly integrate into workflows. In today’s pharmacy, we see safety and efficiency challenges such as drug waste, complex compounded IV preparations, and medication errors. This is your opportunity to reimagine the modern pharmacy. Baxter can help create a more effective system for you.
Visual Identity


Logo Animation Sequence
Digital_Online Registration

Digital_Social Content


Exhibit Space










Video Storyboard

Sizzle Video
Word Cloud Video
Digital_Email

Digital Content_Pharmaceutical Kiosk