Objective: our objective is to bring your brand to life in an immersive physical space and experience.
Brand lens: our client's brand purpose is to empower leaders, advocates and influencer’s in health care through support that helps them achieve remarkable outcomes, accelerate discovery, make essential connections and gain confidence on their path to solving the world’s biggest health challenges.”
Challenge: what should the IBM Watson Health experience look and feel like?
Criteria: Our solution should be inspirational and inspiring, an invitation to something with amazing potential. It should impart meeting the leader in cognitive computing, a brand that sets the pace and breaks new ground, but always delivers on promises. It should be engaging, conversational, inclusive and generous in its collaboration. It should feel dynamic, enthusiastic and justifiably positive about the possibility of creating a better world.
The following creative solution is a vision of the future of cognitive computing and dynamic data sharing.
Message Hierarchy
Space Planning and Flow
Floorplan
Exhibit Space
