When Sears reissued the printed WishBook for the holiday season, it provided a once-in-a-lifetime opportunity to update a marketing legend and holiday icon. This 56 page printed book was also recreated as an online digital experience on sears.com as the primary engagement platform for the Sears WishBook campaign. The content and assets were leveraged across all customer-facing touch points, media channels and marketing assets.
Print_Catalog
