Create breakthrough promotional advertising, designed to drive immediate store traffic in 1-6 days. Featuring merchandise on promotional mark down (item/price and macro offers), value add and urgency messaging. Sears circular ads drop by-weekly and are distributed according to seasonal, storewide, financial (CITI) & category specific event calendars. Promotional communications design is simple, well organized, clean and concise to maximize ease of consumer “shopping.” A message hierarchy is maintained at all levels- item/offer, sub-stories, feature stories and the entire page or spread. Merchandise presentation, promotional messaging, design and copy should all combine to tell a compelling and relevant story to the consumer. Financials available below.
Back To School Campaign
Spring Softlines
Samsung_Next Big Thing Campaign
National Holidays
Father's Day
Craftsman Days
Kardashian Launch
Father's Day
2016 MEDIA RESULTS
