The Baxter LifeLine campaign photography is clean and minimal, shot on a stark, white background. All images are shot either straight on or at a 90º profile – creating strong, heroic silhouettes. This graphic style creates a technical aesthetic across the IV Fluids product portfolio.
The asset library is modular – the components were shot both assembled and separately to provide flexibility in layout and to ensure detail and resolution when scaled. Drop shadows can be added as necessary for separation.
Campaign Photography
Capped and Uncapped Viaflex Bags
Spiked Viaflex Bags
IV Access Components
